Create a clear, actionable framework for all target tourism markets.
Grow visitation and visitor spend to maximise tourism benefits.
Unlock new opportunities, drive innovation, and build a competitive edge.
Rees International is a leading authority sharing deep knowledge, experience, and passion for China and Asia to help Australian tourism businesses achieve sustainable growth and success.
Rees' Vision
Rees International has worked with tourism operators on cross-tourism projects, strategic planning, experience development, branding and marketing, special-interest initiatives, and business mentoring to develop and deliver impactful results.
International Representation
Coaching and Mentoring
Tourism Strategies and Action Plans
Strategic Direction
Tourism Business Planning
• Establish a strategic framework for identified tourism markets supported by actionable implementation plans.
• Maximise the benefits of tourism by increasing visitation and visitor spend.
• Identify and leverage growth opportunities to build competitive advantage through investment and innovation.
• Strengthen awareness of your business as a premium product within corporate and international tourism markets.
• Define effective approaches for engaging wholesalers and inbound tourism operators to target high-growth opportunities.
• Develop a business events strategy to enhance market positioning and revenue potential.
At Rees International, we believe every great tourism business starts with a strong strategy and a clear vision for growth. Our Tourism Business Development Strategy is designed to help you uncover opportunities, strengthen your brand, and connect with the markets that matter most.
Together, we focus on:
-
Creating a clear roadmap for all key tourism markets, backed by actionable steps that drive real results.
-
Growing visitation and visitor spend through smarter marketing and meaningful experiences.
-
Unlocking new opportunities for innovation, investment, and long-term competitive advantage.
-
Positioning your business as a premium brand in both corporate and international tourism markets.
-
Building stronger industry partnerships, working closely with wholesalers and inbound operators to reach high-growth segments.
-
Developing a business events strategy that elevates your presence and expands your reach.
It’s not just about plans on paper it’s about creating momentum, inspiring confidence, and helping your business thrive in a dynamic tourism landscape.
Let’s start the conversation. Share a few details about your business and your goals, and I’ll be in touch.